This study aims to analyze the feasibility level and determine the development priorities of Kutuh Tourism Village in South Kuta District. The main issue addressed is the imbalance of development among tourist attractions despite the area's high natural resource potential. The study applies a mixed-methods approach, combining quantitative analysis using the Natural Tourism Attraction Object (ODTWA) and Analytical Hierarchy Process (AHP) method. The results indicate that Kutuh Village has a feasibility index of 83%, categorized as feasible for development. Partially, accessibility and accommodation achieved maximum scores (100%), while attractiveness (75%) and supporting infrastructure (70%) require improvement. The AHP results reveal that attractiveness is the top priority with a weight of 48.7%, followed by accessibility (22.3%), infrastructure (16.2%), and accommodation (12.7%). These findings emphasize that tourism village development should prioritize strengthening the uniqueness and quality of attractions as the core value, followed by improving supporting infrastructure.
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