Journal of Critical Realism in Socio-Economics
Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts

Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis

Siti Alhamra Salqaura (Universitas Medan Area (UMA), Indonesia)
Wan Rizca Amelia (Universitas Medan Area (UMA), Indonesia)
Alfifto Alfifto (Universitas Medan Area (UMA), Indonesia)
Haryaji Catur Putera Hasman (Universitas Medan Area)



Article Info

Publish Date
29 Sep 2022

Abstract

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.

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Journal Info

Abbrev

JOCRISE

Publisher

Subject

Description

Journal of Critical Realism in Socio-Economic (JOCRISE) is focused on the reviews of related problems in critical realism open to the methodological moral inclusiveness of diverse issues and problems on the socio-economics domain. Scope Theory of critical realism; Theory of unity of knowledge; ...