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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL PENDIDIKAN TAMBUSAI Journal of Education, Humaniora and Social Sciences (JEHSS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Applied Sciences in Travel and Hospitality Journal of Social And Economics Research Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Business and Management Asian Journal of Management, Entrepreneurship and Social Science Society journal of social and economic research
Salqaura, Siti Alhamra
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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E-Marketing dan Keunggulan Kompetitif terhadap Kinerja Pemasaran dengan Online Review sebagai Variabel Moderating Siti Alhamra Salqaura; Rizky Christian Sipayung; Siti Sabrina Salqaura
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i1.5449

Abstract

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanatory descriptive. The data collection method was carried out through questionnaires distributed online to 50 people throughout Indonesia. The sampling technique is purposive sampling method. The data analysis method used is a structural equation model (SEM) using SMART-PLS 3.0 software. The results showed that there was a positive and significant influence between e-marketing and marketing performance. Competitive advantage has a positive value but not significant effect on marketing performance. While online reviews are not able to moderate the relationship between e-marketing and competitive advantage on marketing performance. The results showed that the coefficient of determination (R2) is 0.644 as the marketing performance variable is influenced by the e-marketing, competitive advantage and online review variables of 0.644 or 64.4% while the rest is influenced by other variables outside of this study
Pengaruh Gaya Hedonis dan Harga Terhadap Keputusan Pembelian Pada Produk Apple Pada Masyarakat Medan Tenggara II Nadila Utami; Adelina Lubis; Laila Tawila; Siti Alhamra Salqaura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1280

Abstract

The purpose of this study was to determine the effect of hedonic style on purchasing decisions on apple products, to determine the effect of price on purchasing decisions on apple products and to determine the effect of hedonic style and price on purchasing decisions on apple products in the people of Medan Tenggara II. The population in this study were the people of Medan Tenggara II Lingkungan XII as many as 80 people, where the sample was 80 people who bought apple products. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results showed that partially there was a significant influence of hedonic style on purchasing decisions, partially that there was a significant effect of price on purchasing decisions, and simultaneously showed that hedonic style and price had a significant effect on purchasing decisions on Apple products in the Southeast Medan Community II. With an R Square value of 0.707 or 70.7%, which means that the influence of hedonic style and price on purchasing decisions is 70.7%, while the remaining 29.3% are other variables not examined by this study, such as promotion, advertising and other variables.
A COMPARATIVE ANALYSIS OF PERCEIVED EASE OF USAGE DECISION OF E-BANKING IN Y AND Z GENERATION Siti Alhamra Salqaura
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer perceived ease of use is one of the important factors influencing the Y and Z generation usage decision of Mobile Banking. This study aims to compare the constructs of perceived ease of use in Y and Z generations in the context of digital banking. Sampling was done by purposive sampling method. Respondents are consumers among Y and Z generations with a total of 44 respondents. Data was collected using a questionnaire. Data analysis was performed using the Mann-Whitney U test through SPSS software version 20. The results showed no significant difference between the Y and Z generations in terms of usage decision of E-Banking based on perceived ease of use.
Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Tupperware Pada Masyarakat Di Kecamatan Tapian Dolok Lily Nur Indah Sari Nasution; Siti Alhamra Salqaura; Haryaji Catur Putera Hasman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2697

Abstract

Penelitian ini dilakukan bertujuan  untuk mengetahui pengaruh green product dan green promotion terhadap keputusan pembelian Tupperware di wilayah Tapian Dolok. Metode penelitian kuantitatif digunakan dalam penelitian ini. Penelitian kuantitatif adalah metode penelitian yang mempelajari populasi atau sampel tertentu, karakteristik dan hubungan antar variabel yang teknik pengumpulan datanya menggunakan kuesioner. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner menggunakan skala Likert. teknik sampel yang digunakan dalam penelitian ini yaitu Purposive sampling. Sampel penelitian ini adalah masyarakat di Kecamatan Tapian Dolok yang berjumlah 100 responden. Metode yang digunakan untuk menganalisis data menggunakan software SPSS yang dijalankan pada komputer. Hasil penelitian ini menunjukkan bahwa variabel “Green product” dan “Green promotion” berpengaruh positif dan signifikan terhadap keputusan pembelian Tupperware di kalangan warga Kecamatan Tapian Dolok. Nilai adjusted R-squared sebesar 0,700 menunjukkan bahwa 70% variabel Green product dan Green promotion berpengaruh terhadap keputusan pembelian warga Kecamatan Tapian Dolok. Sisanya 30% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini.  
Comparative analysis of perceived security level in deciding the use of e-banking in Y and Z generations Siti Alhamra Salqaura; Indawati Lestari; Teddi Pribadi
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.17381

Abstract

This study aimed to compare perceptions of the security level in making decisions on the use of e-banking in the Y and Z generations. Sampling was carried out using a purposive sampling method. The respondents in this study were e-banking consumers in the Y and Z generations. Data were analyzed using the Mann-Whitney U Test through SPSS software version 20.00. The research results show no significant difference in the perceived security in usage decisions of E-Banking Y and Z generations.
The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 Chandra Sembiring; Wan Rizca Amelia; Alfifto Alfifto; Siti Alhamra Salqaura; Haryaji Catur Putera Hasman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine and analyze the role of financial technology in improving the economy of SMEs on Jl. Setia Budi Medan after COVID-19 pandemic. The data collection technique used in this study was by interview, namely by interviewing several MSME actors on Jl. Setia Budi Medan who uses financial technology such as digital payments and peer to peer lending. Researchers use qualitative research using sources with the collection of samples of SMEs on Jl. Setia Budi Medan. The results of this study can analyze the role of financial technology in helping SMEs on Jl. Setia Budi Medan is improving its economy, which was previously slumped by the COVID-19 pandemic
Promosi Cashback Pada Ovo dan Harga dalam Mempengaruhi Perilaku Konsumen Amelia, Wan Rizca; Salqaura, Siti Alhamra; Safina, Wan Dian
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2903

Abstract

This article aims to find out whether promotions in the form of cashback and prices can influence consumer behavior which is focused on FEB UMA students. This problem is focused on changes in consumer behavior who make payments using OVO at merchants who have collaborated. The cashback referred to in this research can be in the form of OVO Points which can later be used for shopping, ordering food, or ordering online transportation. The type of research used is associative quantitative research. The population in the research was 272 students from the Faculty of Economics and Business, University of Medan Area Management Study Program and it is known that the number of samples to be studied was 73 respondents. Data collected through questionnaires. The data analysis technique uses multiple regression. This study concludes that based on the results of the hypothesis test (t test) the Cashback promotion variable has a positive and significant effect on consumer behavior and price has a positive and significant effect on consumer behavior. Using a simultaneous test (f test), it was concluded that cashback promotions and prices had a positive and significant effect on consumer behavior.
Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis Salqaura, Siti Alhamra; Rizca Amelia, Wan; Alfifto, Alfifto; Catur Putera Hasman, Haryaji
Journal of Critical Realism in Socio-Economics (JOCRISE) Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts
Publisher : University of Darussalam Gontor Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.282 KB) | DOI: 10.21111/jocrise.v1i1.8

Abstract

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.
The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying among Generation Z TikTok Shop Users in Medan City Ringo, Wenni Siringo; Salqaura, Siti Alhamra; Hasman, Haryaji Catur Putera
International Journal of Education, Information Technology, and Others Vol 6 No 3 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10152196

Abstract

The phenomenon of rapid development of online shopping and Internet frequency may lead to impulsive buying behaviour due to shopping stimuli and moods. The purpose of this study is to determine: (1) Impact of hedonic shopping value on impulse purchases (2) Impact of shopping lifestyle on impulse purchases (3) Impact of gamification on impulse purchases (4) Impact of hedonic shopping values, shopping lifestyles, and gamification on impulse purchases. The research method used in this study is quantitative with an associative approach. A questionnaire was distributed to 100 respondents of Generation Z who are TikTok shop users in Medan city. The data analysis technique used is multiple linear regression. Here are the research results: (1) Hedonic purchase amount (X1) has a significant positive impact on impulse purchases (Y), as evidenced by t-value 3.199 > t-table 1.660 and significance 0.002, as evidenced by F-value 45.013 > F-table 2.14 and significance < 0.001. 0.1 (2) Shopping Lifestyle (X2) has a positive and significant influence on Impulse Buying, evidenced by t-value 5.091 > t-table 1.660 and a significance of 0.001 < 0.1 (3) Gamification (X3) does not have a significant effect on Impulse Buying variables (Y) but has a positive value. This is evidenced by t-value 1.571 < t-table 1.660 and a significance of 0.120 > 0.1 (4) Hedonic Shopping Value (X1), Shopping Lifestyle (X2), Gamification (X3) together (simultaneously) have a positive and significant effect on the variable Impulse Buying (Y) is evidenced by F-value 45.013 > F-table 2.14 and the significance is 0.001 < 0.1.
The Influence of TikTok Social Media and Glow Up Trends on the Purchasing Interest of Cosmetic Products Among Residents of Boarding Houses in Padang Bulan Simanungkalit, Betharia Agus Melli; Hasman, Haryaji Catur Putera; Salqaura, Siti Alhamra
International Journal of Education, Information Technology, and Others Vol 6 No 4 (2023): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10444817

Abstract

This research aims to examine the influence of social media and the glow-up trend on the purchasing interest of cosmetic products among boarders in Padang Bulan. The study employs a quantitative method with an associative approach. The population for this research consists of boarders in Padang Bulan, with a sample of 90 respondents. Data analysis is conducted using multiple linear regression tests. The results indicate that, partially, TikTok social media has a positive and significant effect on purchasing interest, and the glow-up trend has a positive and significant effect on purchasing interest. Simultaneously, TikTok social media and the glow-up trend have a positive and significant effect on purchasing interest. The coefficient of determination results show that the dependent variable of TikTok social media can be explained by the glow-up trend and purchasing interest by 17.3%, while the remaining 82.7% is influenced by other variables beyond the scope of this study.
Co-Authors Adelina Lubis Ahmad Fadli Alfifto Alfifto Ali Syah Putra Alimin, Erina Amin Hou Aramita, Finta Bobby Umroh Br G. Manik, Sri Sarah Catur Putera Hasman, Haryaji Chandra Sembiring Damayanti, Mei Debora Tambunan Dinda Khairunnisa, Dinda Eka Dewi Setia Tarigan, Eka Dewi Setia fagas, adam Febriani, Silvia Andika Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Humaira, Sahla Indawati Lestari Irbah, Atika Hana Jirwanto, Henry Kosasih, Hengky Krison Parulian Sahala Tua Pasaribu Laila Tawila Lily Nur Indah Sari Nasution Lina Rahmawati LUBIS, ADELINA Lubis, Sri Megawati Manullang, Nancy Feronika Marbun, Patar Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Mustika Sabilai Muthya Rahmi Darmansyah Nadila Utami Nasib Nasution, Lily Nur Indah Sari Putri, Firly Marshanda Rahmaini, Rahmaini Ringo, Wenni Siringo Rizca Amelia, Wan Rizky Christian Sipayung Sabrina , Hesti Safina, Wan Dian Salqaura, Siti Sabrina Saputra, Jumadil Silalahi, Dony Hasiando Simanungkalit, Betharia Agus Melli Sinurat, Wanti Siti Sabrina Salqaura Siti Sabrina Salqaura Situmorang, Jelianti Susanto Susanto Syafrida Hafni Sahir Syahputri, Deni Syahriandy, H. Teddi Pribadi Trissa, Yovanda Audiva Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wily Julitawaty, Wily Yuni Syahputri