<![CDATA[ABSTRACT Since the COVID-19 pandemic, many changes have occurred in various industrial sectors, one of which is the MICE industry or event management, which must adjust health protocols in organizing events. This study aims to explore the preparation and implementation of the obstacles faced by an online corporate event, namely Virtual Gathering Mirae Asset. This study uses data collection methods through interviews, observations, and documentation with a qualitative approach. The object of this research is the Groovy Event Organizer. Based on the results of data collection and analysis, it can be identified that the preparation of the event begins with the participation of the Groovy Event Organizer in pitching and then the implementation is held online through the zoom meeting platform and obstacles are found, consist of the budget and internet network. Keyword: Covid-19, Corporate Event, Virtual Gathering, Groovy Event Organizer, Mirae Asset ABSTRAK Semenjak hadirnya pandemi COVID-19 banyak sekali perubahan yang terjadi di berbagai sektor industri, salah satunya industri MICE atau event management yang harus menyesuaikan protokol kesehatan dalam penyelenggaraan acara. Penelitian ini bertujuan untuk mengetahui persiapan dan pelaksanaan hingga kendala yang dihadapi suatu acara corporate event yang dilaksanakan secara online yaitu Virtual Gathering Mirae Asset. Penelitian ini menggunakan metode pengumpulan data melalui wawancara, observasi, dan dokumentasi dengan pendekatan kualitatif. Berdasarkan hasil pengumpulan dan analisis data dapat diidentifikasi bahwa persiapan acara diawali dengan keikutsertaan Groovy Event Organizer dalam pitching lalu pelaksanaan yang diselenggarakan secara online melalui platform zoom meeting dan ditemukannya kendala yaitu dari sisi anggaran serta jaringan internet. Kata Kunci: Covid-19, Corporate Event, Virtual Gathering, Groovy Event Organizer, Mirae Asset]]>
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