Elections are a crucial moment for democracy, yet the participation rate of first-time voters tends to be low. This study explores the role of the existing digital platform, Bijakmemilih.id, in increasing the participation of first-time voters in the 2024 Election. The main focus of this research is to analyze the contribution of Bijakmemilih.id in enhancing first-time voter participation. The study aims to identify the contribution of the Bijakmemilih.id platform in increasing first-time voter participation in the 2024 election, analyze the factors influencing the increase in first-time voter participation in the 2024 election process through the Bijakmemilih.id platform, and evaluate the extent to which the Bijakmemilih.id platform can be adopted by first-time voters to enhance their participation in the upcoming election. This research involves a needs analysis through surveys and literature studies to identify the research problem using quantitative methods to answer the formulated research questions. To address the research problem, a survey was conducted on 227 respondents, and the data from the survey were analyzed using SmartPLS Software. Thus, this study can contribute by providing recommendations for solutions to increase first-time voter participation in the election contest.
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