<![CDATA[Consumptive behavior among university students has become increasingly prominent due to the rapid development of digital technology, social media, e-commerce, and digital payment services. This study aims to examine the influence of hedonism and religiosity on the consumptive behavior of students at IAIN Ash-Shiddiqiyah. This research employed a quantitative correlational approach involving 55 active students selected using simple random sampling. Data were collected through a Likert-scale questionnaire and analyzed using IBM SPSS with validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The findings indicate that hedonism has a positive and significant effect on consumptive behavior (t = 7.181; p < 0.05). Religiosity has a negative but statistically insignificant effect (t = –1.319; p > 0.05). Simultaneously, hedonism and religiosity significantly influence consumptive behavior (F = 26.048; p < 0.05). The coefficient of determination (R² = 0.500) indicates that 50% of the variation in consumptive behavior is explained by the two independent variables, while the remaining 50% is influenced by other factors. The results suggest that hedonistic lifestyle plays a dominant role in shaping students' consumptive behavior, whereas religiosity has not yet become a significant controlling factor.]]>
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