Marketing management information system as a sales in-crease strategy in the digital era

Endri Susanti (Faculty of Economics and Business, Universitas Mulawarman, Gn. Kelua, Kec. Samarinda Ulu, Kota Sa-marinda, East Kalimantan)
Bonita Misellia (Department of Communication Studies, Universitas Nahlatul Ulama Kalimantan Timur, Samarinda, East Kalimantan)
Leonel Hernandez Collante (Faculty of Engineering, Institución Universitaria de Barranquilla, Barranquilla)

Information System Analysis, Design and Development
Vol. 1 No. 4 (2026): October: Information System Analysis, Design and Development

The digital era has transformed the traditional marketing paradigm into information technology-based marketing that is fast, efficient, and responsive to consumer needs. Marketing Management Information Systems (MIS) are key to strategic marketing decision-making and sales growth in the digital era. This study aims to examine the role of MIS in digital marketing strategies, how digital marketing is implemented to increase sales, and the challenges organizations face in integrating information systems with their marketing strategies. The research method is a literature review of relevant scientific journals and articles in the fields of digital marketing and information management. The results show that proper MIS implementation can improve marketing effectiveness, consumer data optimization, marketing analytics, and digital marketing strategy planning, thereby contributing to increased sales in the digital era.