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All Journal Information System Analysis, Design and Development
Bonita Misellia
Department of Communication Studies, Universitas Nahlatul Ulama Kalimantan Timur, Samarinda, East Kalimantan

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Marketing management information system as a sales in-crease strategy in the digital era Endri Susanti; Bonita Misellia; Leonel Hernandez Collante
Information System Analysis, Design and Development Vol. 1 No. 4 (2026): October: Information System Analysis, Design and Development
Publisher : Asosiasi Pengelola Jurnal Informatika dan Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66472/isadd.v1i4.419

Abstract

The digital era has transformed the traditional marketing paradigm into information technology-based marketing that is fast, efficient, and responsive to consumer needs. Marketing Management Information Systems (MIS) are key to strategic marketing decision-making and sales growth in the digital era. This study aims to examine the role of MIS in digital marketing strategies, how digital marketing is implemented to increase sales, and the challenges organizations face in integrating information systems with their marketing strategies. The research method is a literature review of relevant scientific journals and articles in the fields of digital marketing and information management. The results show that proper MIS implementation can improve marketing effectiveness, consumer data optimization, marketing analytics, and digital marketing strategy planning, thereby contributing to increased sales in the digital era.
Co-Authors Endri Susanti Leonel Hernandez Collante