<![CDATA[As a tropical country, Indonesia is home to numerous snake species, including highly venomous snakes such as the banded krait (Bungarus fasciatus) and the Malayan krait (Bungarus candidus). Nevertheless, public knowledge of proper first aid for venomous snakebites remains limited, often leading to panic and inappropriate treatment. This study explored the use of MIGUI, a 360° video application, as an educational medium for snakebite first aid. The study involved literature review, documented observation notes, interviews, video production, and usability testing with 30 respondents. Pre-test and post-test questionnaires were used to evaluate participant’s prior knowledge, user experience, and understanding after viewing the educational content. The findings indicated that the 360° video provided an immersive viewing experience and encouraged participant engagement. However, the comparison did not demonstrate a clear advantage in knowledge transfer over the flat video format. Technical and presentational factors, including reduced visual clarity, unclear audio, environmental distractions, and users’ expectations of interactivity, affected the viewing experience. These findings provide a practical basis for future educational media production by emphasising the need for device-appropriate video resolution, clear audio and subtitles, focused visual composition, explicit interaction guidance, and instructional narratives that direct users’ attention towards essential first-aid procedures.]]>
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