<![CDATA[The service sector, particularly the fitness center industry, has continued to grow in recent years. Harly Gym offers an alternative for people who want to stay in shape, improve their physical endurance, or achieve specific fitness goals. The purpose of this study is to determine the effect of service quality and customer engagement on customer loyalty. Research Methodology: This study employs a quantitative approach that emphasizes the objective measurement of variables through numerical data. This study used 100 respondents as a sample from the existing population. Based on the test results, the service quality variable (X1) showed a calculated t-value of 5.337. This value is greater than the critical t-value of 1.984 at a degree of freedom (df) = 97 and a significance level of 0.05. Furthermore, the p-value obtained was also below 0.05, indicating that the results are statistically significant. For the customer engagement variable (X2), the test results showed a calculated t-value of 3.823. This value is also greater than the critical t-value of 1.984 at df = 97 with a significance level of 0.05. Furthermore, the p-value obtained is less than 0.05, so statistically, this indicates a significant effect.]]>
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