Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi MIMBAR INTEGRITAS
Dassucik Dassucik
Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pelatihan Pembuatan Totebag Ecoprint Menggunakan Teknik Pounding sebagai Upaya Meningkatkan Soft Skills Ibu-Ibu di Desa Klatakan Kabupaten Situbondo Dassucik Dassucik; Ida Fitriana Ambarsari; Ulfatun Hasanah; Nike Heaven Kusumawati; Ummus Sakinah
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 2 (2026): Februari - Agustus
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i2.8998

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan dan soft skill ibu-ibu di Desa Klatakan, dalam memanfaatkan bahan alam sekitar melalui pembuatan totebag dengan teknik ecoprint. Subjek kegiatan dipilih karena memiliki potensi strategis dalam pengembangan usaha kreatif berbasis rumah tangga serta kemampuan mengelola sumber daya lokal. Kegiatan dilaksanakan melalui tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Tahap persiapan meliputi survei kebutuhan, penentuan lokasi, pemilihan bahan seperti daun jati, ketapang, dan bougenville, serta penyusunan perangkat pelatihan. Tahap pelaksanaan dilakukan melalui demonstrasi dan praktik langsung teknik ecoprint pounding, yang mencakup penataan daun, pemukulan, pengikatan, pengukusan, dan pengeringan. Tahap evaluasi dilakukan untuk menilai kualitas hasil karya, tingkat partisipasi peserta, dan keberhasilan transfer keterampilan. Hasil kegiatan menunjukkan bahwa peserta mampu membuat totebag ecoprint secara mandiri dengan motif alami yang estetik, ramah lingkungan, dan memiliki potensi nilai jual. Kegiatan ini turut meningkatkan kesadaran lingkungan serta membuka peluang usaha kreatif yang dapat mendukung pemberdayaan ekonomi masyarakat.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan di Depot Sari Rasa Situbondo Ria Murdani; Dassucik Dassucik; Raudatul Jannah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v5i2.8141

Abstract

A marketing strategy is a series of planned efforts undertaken by business owners to introduce products to consumers, attract buyers, and retain customers. This study aims to identify and analyze the marketing strategies implemented by Depot Sari Rasa Situbondo. The approach used in this study is qualitative. Data were collected through direct observation and in-depth interviews with the business owner, employees, and several customers. The results indicate that consistent taste quality is the primary factor in attracting and retaining customers. This is supported by the business owner’s statement: “We have a distinctive local flavor that is difficult to imitate because this depot has passed down its food recipes from generation to generation.” “Prices are still adjusted to purchasing power and market rates.” This strategy demonstrates the application of market-based pricing aimed at maintaining the business’s competitiveness. In terms of promotion, there are still weaknesses because the use of digital media has not been maximized. Consistent product quality is a form of product excellence that lies at the heart of customer satisfaction. Sales growth at Depot Sari Rasa depends not only on product quality but also on an overall marketing strategy. The integration of product quality, appropriate pricing, and broader use of digital promotions is key to enhancing the business’s competitiveness.
Pengaruh Kualitas Pelayanan dan Customer Engagement terhadap Loyalitas Pelanggan Harly Gym Trebungan Situbondo Yunita Yunita; Sri Ayuda Mujiyanti; Dassucik Dassucik
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v5i2.8142

Abstract

The service sector, particularly the fitness center industry, has continued to grow in recent years. Harly Gym offers an alternative for people who want to stay in shape, improve their physical endurance, or achieve specific fitness goals. The purpose of this study is to determine the effect of service quality and customer engagement on customer loyalty. Research Methodology: This study employs a quantitative approach that emphasizes the objective measurement of variables through numerical data. This study used 100 respondents as a sample from the existing population. Based on the test results, the service quality variable (X1) showed a calculated t-value of 5.337. This value is greater than the critical t-value of 1.984 at a degree of freedom (df) = 97 and a significance level of 0.05. Furthermore, the p-value obtained was also below 0.05, indicating that the results are statistically significant. For the customer engagement variable (X2), the test results showed a calculated t-value of 3.823. This value is also greater than the critical t-value of 1.984 at df = 97 with a significance level of 0.05. Furthermore, the p-value obtained is less than 0.05, so statistically, this indicates a significant effect.
Co-Authors Ida Fitriana Ambarsari Nike Heaven Kusumawati Raudatul Jannah Ria Murdani Sri Ayuda Mujiyanti Ulfatun Hasanah Ummus Sakinah Yunita Yunita