This study aims to analyze the effect of Liquidity, Firm Size, Capital Structure, and Profitability on Firm Value in primary consumer goods manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The sampling technique employed in this study was purposive sampling, resulting in a sample of 39 companies selected from the official website of the Indonesia Stock Exchange (IDX), with a total of 195 observations. The data were analyzed using multiple linear regression with the assistance of Microsoft Excel and IBM SPSS (Statistical Package for the Social Sciences) version 22. This study utilized secondary data obtained from the companies' annual financial statements and published stock price reports. Multiple linear regression analysis was conducted to examine the effect of each independent variable on firm value. The results indicate that liquidity and firm size have a negative and significant effect on firm value, while profitability has a positive and significant effect on firm value. Meanwhile, capital structure has no significant effect on firm value.
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