<![CDATA[The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt information systems to improve operational efficiency and support business sustainability. However, many MSMEs, including AYYA Cell and Es Kristal, still rely on manual transaction recording, inventory management, and sales reporting, leading to operational inefficiencies and inaccurate business information. This study aims to develop a web-based Point of Sale (POS) application that integrates sales transactions, inventory management, customer management, and automated reporting within a single platform. The research employed the Research and Development (R&D) methodology consisting of six stages: needs analysis, system design, application development, system testing, implementation, and evaluation. The application was developed using the Laravel Framework and a MySQL database and evaluated through Black Box Testing and User Acceptance Testing (UAT) with ten respondents, including the business owner and employees. The functional testing results indicated that all system modules operated in accordance with the predefined requirements without critical errors. The UAT results achieved an average score of 4.62 out of 5.00, corresponding to a success rate of 92.4%, indicating a high level of user acceptance and usability. The findings demonstrate that the developed POS application effectively supports transaction processing, inventory control, reporting accuracy, and operational efficiency, contributing to the digital transformation of hybrid MSMEs by integrating digital service transactions and physical product sales into one unified web-based information system.]]>
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