<![CDATA[The rapid growth of the digital ecosystem requires physical retail businesses to adopt web-based marketing strategies to expand market reach. This study aims to empirically measure and compare the effectiveness of implementing Search Engine Optimization (SEO) and conversion tracking systems on local business performance. The research method uses a comparative experimental approach by deploying two websites: Experimental Site A (without SEO optimization and tracking tools) and Experimental Site B (with meta title optimization, local article content, page speed optimization, custom event tracking, and direct linking between Google Search Console and Google Analytics 4). The results showed that Experimental Site A, published on July 1, 2026, generated no organic visibility at all (0% Share of Voice). Conversely, Experimental Site B, published on July 15, 2026, successfully gathered 321 organic impressions with an average position of7.4 on local search queries and pushed specific landing pages to the SERP. Through GA4 tracking, out of 6 initial new users, 4 WhatsApp click conversion events were triggered by 2 unique users, yielding a Conversion Ratio (CR) of 33.33%. This study concludes that local SEO and integrated conversion tracking are crucial for local digital visibility and lead measurement.]]>
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