<![CDATA[Repurchase intention refers to a consumer's tendency to purchase a product again within a certain period. Good product quality can increase repurchase intention by building consumer trust. This study aimed to examine the role of trust in mediating the effect of product quality on repurchase intention for Dupa Kaori in Denpasar. The population of this study was consumers’ who purchased Dupa Kaori products in Denpasar City, with a sample size of 120 respondents using a purposive sampling method. Data were collected using a questionnaire. Hypothesis testing in this study used path analysis with SPSS version 26. The results show that product quality and trust have positive and significant effects on repurchase intention; product quality has a positive and significant effect on trust; and trust mediates the relationship between product quality and repurchase intention at Dupa Kaori in Denpasar City. Theoretically, this study strengthens the S-O-R (Stimulus–Organism–Response) theory, which explains that product quality as a stimulus can build consumer trust and thereby encourage repurchase intention. Practically, the findings provide input for Dupa Kaori in Denpasar to continuously improve product quality and maintain consumer trust to increase repurchase intention.]]>
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