Pengaruh Kemudahan dan Kepercayaan Terhadap Keputusan Menggunakan QRIS pada Generasi Z di Kota Cirebon

Angelita Angelita (Universitas Catur Insan Cendekia)
Oryz Agnu Dian Wulandari (Universitas Catur Insan Cendekia)
Feri Fauzi (Universitas Catur Insan Cendekia)

MANAJEMEN
Vol. 6 No. 2 (2026): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)

This research aims to analyze the effect of Perceived Ease of Use and Trust on the Decision to Use QRIS among Generation Z in Cirebon City, based on the extended Technology Acceptance Model (TAM). The sample consisted of 100 active QRIS users selected via purposive sampling. Primary data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with a Bootstrapping approach in SPSS to address non-normal residual data. The results indicate that partially and simultaneously, Perceived Ease of Use and Trust have a positive and significant effect on the usage decision. Both variables explain 42.5% of the usage decision variance. The practical implication recommends synergy between service providers and merchants to maintain a user-friendly transaction ecosystem and strengthen data security to preserve service credibility.