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Angelita Angelita
Universitas Catur Insan Cendekia
Computer Science & IT Economics, Econometrics & Finance Other

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Pengaruh Kemudahan dan Kepercayaan Terhadap Keputusan Menggunakan QRIS pada Generasi Z di Kota Cirebon Angelita Angelita; Oryz Agnu Dian Wulandari; Feri Fauzi
MANAJEMEN Vol. 6 No. 2 (2026): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/18ear575

Abstract

This research aims to analyze the effect of Perceived Ease of Use and Trust on the Decision to Use QRIS among Generation Z in Cirebon City, based on the extended Technology Acceptance Model (TAM). The sample consisted of 100 active QRIS users selected via purposive sampling. Primary data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with a Bootstrapping approach in SPSS to address non-normal residual data. The results indicate that partially and simultaneously, Perceived Ease of Use and Trust have a positive and significant effect on the usage decision. Both variables explain 42.5% of the usage decision variance. The practical implication recommends synergy between service providers and merchants to maintain a user-friendly transaction ecosystem and strengthen data security to preserve service credibility.
Co-Authors Feri Fauzi Wulandari, Oryz Agnu Dian