Pelatihan Branding Produk UMKM Bermuatan Kearifan Lokal untuk Pedagang di Kampung Kuliner Bulukerto Magetan

Endang Sri Maruti ({"en_US":"Universitas PGRI Madiun"})
Muhammad Hanif (Universitas PGRI Madiun, Indonesia)
Diyah Santi Hariyani (Universitas PGRI Madiun, Indonesia)
Chelsa Bunga Nagita (Universitas PGRI Madiun, Indonesia)
Puput Dwi Lestari (Universitas PGRI Madiun, Indonesia)

JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Vol 7 No 2 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 2 (Oktober 2026)

This community service activity aims to improve the branding capabilities of UMKME products containing local wisdom for traders in the Culinary Village of BUlukerto Village, Magetan Regency. Situational analysis shows that some traders still do not have UMKM business names and their businesses are running manually and traditionally. The activity methods include socialization, training in creating business names, practical mentoring, and evaluation of business impact improvements. After receiving training and mentoring, the traders now have business brands. The results of the activity show an 80% increase in product branding for participants. All MSMEs now have and display business names in front of their shops and stalls. This result has an impact on increased sales because the community is now familiar with the products being sold.