<![CDATA[This study aims to look at the influence of Product Prices and Capital on the Income of Traders in Km. 5 Market in the City, based on the existing phenomenon that markets play an important role in providing people's daily needs and also act as a driver of a country's economy. However, in recent years, according to a survey by the Central Statistics Agency (BPS) in 2022, it has been shown that market visitors have decreased by 15-20% each year. This type of research is quantitative and involves taking a sample of 66 respondents. Data were collected through the distribution of questionnaires containing statements and answer options. To analyze the data, this study used several tests, including classical assumption tests such as normality test, multicollinearity test, and heteroscedasticity test, as well as multiple linear regression analysis including t-test, f-test, and the coefficient of determination, processed using SPSS version 22. The results of this study indicate that Product Prices and Capital have a positive and significant effect on the Income of Traders at Km.5 Market in Palembang City]]>
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