Halal certification in Indonesia plays a very important role in ensuring that products in circulation meet Islamic religious requirements, especially in the food, medicine, cosmetics, and other product sectors. The Halal Assurance System (HAS) 23000, developed by LPPOM MUI, aims to ensure that the entire halal product production process, from raw material procurement to distribution, is in accordance with Islamic sharia principles. Although this system provides structured guidelines, its implementation faces various challenges, such as lack of understanding by business actors, limited skilled human resources, and the costs and time required in the certification process. This paper aims to analyze the implementation of HAS 23000 by LPPOM MUI, the challenges faced, and its contribution to ensuring the halalness of products. With a qualitative approach and literature study, the results of the study indicate that despite the major challenges faced, the implementation of HAS 23000 is important to improve the quality and competitiveness of Indonesian halal products in the global market.
Copyrights © 2025