<![CDATA[The halal industry in Southeast Asia, particularly in Indonesia and Thailand, has grown rapidly while adhering to Islamic sharia principles. This article compares the development of the halal sector in both countries, focusing on government policies, halal certification strategies, and challenges faced in entering the global market. Indonesia, as the country with the largest Muslim population, holds an important position in the global halal market. The mandatory halal certification policy implemented since 2019 by BPJPH aims to increase the competitiveness of Indonesian halal products. Meanwhile, Thailand, despite its predominantly non-Muslim population, has succeeded in developing its halal market, particularly in the halal food export sector, with support from the Central Islamic Council of Thailand (CICOT). This study uses a comparative analysis method based on secondary data obtained from government reports, industry studies, and academic articles. The results of the study are expected to provide insights that can support the development of halal policies in both countries, as well as provide recommendations for other countries wishing to develop their halal industries.]]>
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