<![CDATA[This study aims to examine the effect of financial performance and market risk on stock trading volume. Financial performance is proxied by liquidity, solvency, activity, profitability, and earnings growth, while market risk is measured by stock beta. The research employs a quantitative approach using secondary data obtained from the Indonesia Stock Exchange and analyzed through multiple linear regression with SPSS version 25. The results indicate that liquidity, profitability, and market risk have a negative and significant effect on stock trading volume, while activity has a positive and significant effect. Meanwhile, solvency and earnings growth do not have a significant effect. Simultaneously, all independent variables significantly affect stock trading volume; however, the explanatory power of the model remains relatively limited. These findings suggest that investors respond selectively to specific financial indicators and market risk in making trading decisions.]]>
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