<![CDATA[This study aims to analyze digital transformation strategies within business models and their impact on firm performance. Employing a systematic literature review (SLR) approach guided by the PRISMA framework, the research synthesizes findings from 48 peer-reviewed articles published between 2013 and 2024, sourced from Scopus, Web of Science, ScienceDirect, Emerald Insight, and Google Scholar. The analysis identifies four dominant digital transformation strategies: internal process digitization, platform-based business model development, data-driven customer experience enhancement, and organizational digital capability building. Results indicate that 81% of the reviewed studies report a positive impact of digital transformation on both financial (e.g., operational efficiency, revenue growth) and non-financial performance indicators (e.g., innovation, customer satisfaction). The findings reinforce the dynamic capabilities theory, highlighting that successful digital transformation hinges on the integration of technological, organizational, and strategic dimensions. This study contributes theoretically by contextualizing global insights within emerging economies-particularly Indonesia-and practically by offering actionable guidance for managers and policymakers.]]>
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