MAYARA: Jurnal Pengabdian Masyarakat
Vol. 4 No. 3 (2026): September - Desember

Penguatan Kapasitas Usaha KWT Jalak melalui Inovasi Bawang Putih Bubuk, Legalitas Produk, dan Pemasaran Digital

Salman Faris Insani (Fakultas Ekonomi, Universitas Veteran Bangun Nusantara)
Retno Widyastuti (Fakultas Pertanian, Universitas Veteran Bangun Nusantara)
Ariyani Wahyu Wijayanti Wijayanti (Fakultas Ekonomi, Universitas Veteran Bangun Nusantara)
Azahery Insan Kamil (Fakultas Ilmu Sosial dan Hukum, Universitas Veteran Bangun Nusantara)
Ellsa Nur Fitrianingrum (Fakultas Ekonomi, Universitas Veteran Bangun Nusantara)
Dita Mufit Datun (Fakultas Pertanian, Universitas Veteran Bangun Nusantara)



Article Info

Publish Date
30 Sep 2026

Abstract

The Jalak Women Farmers Group has business potential based on garlic commodities, yet most of its production is still sold as fresh produce. The group also faces limitations in product processing, business management and product legality, and digital marketing. This community engagement program aimed to improve members’ knowledge and skills through garlic powder innovation, strengthened business management and product legality, and digital marketing. The program involved 20 members of the Jalak Women Farmers Group in Wonogiri Regency and applied Participatory Action Research through planning, action, observation, and reflection. Activities included training, hands-on practice, technology application, and mentoring. Evaluation was conducted using pre-test and post-test assessments across three program areas. The average score increased from 2.20 to 4.08. Production scores increased from 2.41 to 4.21, business management and product legality from 2.14 to 4.03, and digital marketing from 2.03 to 4.01. The program developed garlic powder processing skills, more structured business management, progress toward product legality, and stronger digital marketing practices. The integration of these three areas supports the sustainable development of the Jalak Women Farmers Group’s business.

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Journal Info

Abbrev

mayara

Publisher

Subject

Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

MAYARA: Jurnal Pengabdian Masyarakat (ISSN 2988-3997) adalah jurnal ilmiah yang menerbitkan artikel tentang pengabdian kepada masyarakat dalam perspektif multidisiplin ilmu. Jurnal ini merupakan wadah untuk para akademisi, praktisi, dan masyarakat untuk mengeksplorasi isu-isu dan praktik yang ...