<![CDATA[In the era of globalization, museums are required to utilize effective promotional media to increase public engagement and reach wider audiences. Museum Mpu Purwa, one of the historical museums in Malang, plays an important role in preserving and introducing historical collections to the public. However, its promotional media have not been optimally developed, particularly in providing bilingual information for local and international visitors. This project employed Design and Development Research (DDR) and aimed to develop a bilingual website as a promotional medium for Museum Mpu Purwa. The research followed the ADDIE model: Analyze, Design, Develop, Implement, and Evaluate. During this Analyze phase, data were collected through interviews, surveys, and observation. During the Develop phase, data were collected through expert validation and surveys. The need analysis showed that a bilingual website was needed to present museum profiles, collections, activities, and visitor information in Indonesian and English. The website is expected to support museum promotion and improve public access to cultural and historical information.]]>
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