Jurnal Pengabdian Masyarakat: BAKTI KITA
Vol. 7 No. 2 (2026): Mei - Oktober

ENHANCING BUSINESS SKILLS TO IMPROVE THE COMMUNITY ECONOMY IN EAST NUSA TENGGARA

Andriati Fitriningrum (Sekolah Tinggi Manajemen PPM)
Nanda Alifia Putri (Sekolah Tinggi Manajemen PPM)



Article Info

Publish Date
01 Oct 2026

Abstract

Farmers and fishermen are crucial to the NTT community economy; this community development project emphasises their commercial skills. Lack of skills and knowledge makes it harder to manage business changes and risks. Due to surplus products or parental inheritance, the business is a second job. The programme teaches financial, marketing, supply chain, and strategic business abilities. The program runs in two levels: fundamental business skills and advanced business skills. Both projects satisfy requirements with priority scales. Fundamental business skills are taught through case studies and group exercises in addition to lecturing sessions, while advanced skills are taught through pedagogy and role-playing. Based on these goals and criteria, modules are created. Each session is assessed before and after to establish its impact, each programme is assessed at the conclusion for participant feedback, and each presentation is assessed for business involvement after training. The community development project reveals that the capacity of farmers and fishermen as MSME actors remains focused on managing and utilising surplus production, rather than prioritising it as the primary business objective. Consequently, enhancing the economy through production management, financing and market penetration is essential for transforming the business activities of farmers and fishermen in remote areas

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Journal Info

Abbrev

baktikita

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Community Services Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Education for Sustainable ...