<![CDATA[This study aims to analyze and determine the effect of the Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on Firm Value, proxied by Price to Book Value (PBV), at PT Indofood Sukses Makmur Tbk during the 2014–2024 period. This research employed a quantitative method with an associative approach. The data used were secondary data obtained from the financial statements of PT Indofood Sukses Makmur Tbk during the research period. The data were analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS) software. The results indicate that partially, the Current Ratio (CR) has no significant effect on Firm Value (PBV), with a t-value of -0.619 and a significance level of 0.559. The Debt to Equity Ratio (DER) also has no significant effect on PBV, with a t-value of -0.099 and a significance level of 0.925. Furthermore, Return on Assets (ROA) has no significant effect on PBV, with a t-value of 0.268 and a significance level of 0.798. Simultaneously, the Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) have no significant effect on Firm Value (PBV), with an F-value of 0.187 and a significance level of 0.902. Therefore, the Current Ratio, Debt to Equity Ratio, and Return on Assets variables were unable to explain changes in the Firm Value of PT Indofood Sukses Makmur Tbk during the research period.]]>
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