Branding Education for Red Brick Craftsmen in Bungkaih Village: Strategies to Enhance Market Competitiveness Among Local Customers

Riski Amal (Universitas Iskandar Muda, Indonesia)
Hamdani Hamdani (Universitas Iskandar Muda, Indonesia)

Jurnal Solusi Masyarakat (JSM)
Vol. 4 No. 1 (2026)

Craftsman rock brick red in Village Bunkai, Subdistrict Estuary Rock, face challenge competition market local strict as well as Not yet optimally management image self (personal branding) And strategy communication business in interact with consumer. Activity devotion to public This aim For increase understanding contextual and skills practical for craftsmen rock brick in build communication business Which persuasive, transparent, and oriented on loyalty customer. Method implementation use approach participatory through interactive education, training simulation negotiation, And mentoring personal branding applied. Results from activity devotion this shows improvement significant on understanding craftsmen about importance reputation personal, technique quality comparison product, management complaint, as well as diversification channel communication simple based technology digital (WhatsApp Business).