<![CDATA[Abstract. The 17+8 People’s Demands movement emerged from various public demands voiced during demonstrations and was subsequently disseminated through Instagram Story templates. This study analyzes the use of Instagram Story templates as a medium for disseminating the movement’s political issues and identifies the template characteristics that support message dissemination on Instagram. The study employs a constructivist paradigm, a qualitative approach, and a case study method. Data were obtained from news reports, documentation, and Instagram posts related to the 17+8 People’s Demands movement. The findings show that Instagram Story templates function not only as a form of entertainment but also as a medium for disseminating political issues through reposting and the Add Yours feature. Dissemination occurs in a chain-like pattern through user participation, with users resharing templates that retain relatively consistent forms and messages. The supporting characteristics include visual simplicity, concise and organized message structure, ease of use, consistency of form and content, and the ability to encourage user participation. These findings indicate that Instagram Story templates can facilitate participatory political issue dissemination through interconnected user networks. ]]>
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