This study examines the media construction of the “hajj cartel” issue in Harian Republika, a prominent Indonesian newspaper. The background involves allegations of a “hajj cartel” – monopolistic or corrupt practices in organizing Indonesia's pilgrimage – an issue seen as harmful to pilgrims. The study aims to analyze how Republika frames the “hajj cartel” narrative in its coverage. The method is Barthes' semiotic analysis, focusing on the denotative and connotative meanings of signs in the media. The main findings indicate that Republika portrays the hajj cartel as a serious corruption problem to be eliminated, citing official statements that emphasize transparency and accountability in hajj management. The coverage also features responses from the Hajj Oversight Commission (Komnas Haji) requesting detailed clarification about the cartel claim, reflecting public debate on the issue. This framing presents cartel eradication as a moral and public-policy agenda. In conclusion, Republika's reporting constructs a social reality in which combating the hajj cartel aligns with an anti-corruption narrative in hajj administration.
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