Kriez Academy
Vol. 3 No. 06 (2026): Kriez Academy - June

Public Communication Strategies for Promoting Sustainable Environmental Behavior in Urban Communities

Sri Rochani Mulyani (Universitas Sangga Buana YPKP, Bandung, Indonesia)
Ijang Faisal (Program Studi Ilmu Komunikasi, Fakultas Sosial & Humaniora, Universitas Muhammadiyah Bandung (UMBandung), Bandung, Indonesia)



Article Info

Publish Date
25 Sep 2026

Abstract

Background: Public Communication Strategies for Promoting Sustainable Environmental Behavior in Urban Communities addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how environmental communication can support environmental awareness, collective action, and sustained behavior. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - credible framing, social norms, and convenient action pathways - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when message fatigue, greenwashing, and structural barriers to action. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.

Copyrights © 2026






Journal Info

Abbrev

kriezacademy

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KRIEZ ACADEMY as a journal that places community development and service as its main focus, is pleased to receive research articles from community service projects. We invite researchers, academics, and practitioners to contribute with research that is not only academically orientated but also has a ...