<![CDATA[The purpose of this study is to determine the digital competency development strategies implemented by employees of the Healthy Food Stew MSME in Muara Teweh City in facing technological transformation, and to formulate digital competency development strategies that should be implemented to more effectively support technological transformation in the MSME. This research method uses a descriptive qualitative approach to understand the marketing strategies and digital competencies of healthy food stew MSME operators in Muara Teweh City. The study subjects included MSME operators, consumers, and related agencies, with a sample of 7 individuals selected through purposive sampling based on experience and involvement in the business. Data were obtained through in-depth interviews, participant observation, and documentation. Based on research, the digital competency development strategy for employees of a healthy food stew MSME in Muara Teweh City has been informal, with experience-based recruitment, self-paced training, performance assessments without digital indicators, ad-hoc communication, and low digital procedural discipline. Strategies that should be implemented include digital skills-based recruitment, formal and ongoing training, measurable performance assessments, equitable task allocation, structured digital communication, and discipline and adherence to digital procedures, to ensure a more efficient and sustainable technological transformation.]]>
Copyrights © 2026
