<![CDATA[Penelitian ini bertujuan untuk mengetahui pelaksanaan perjanjian sewa menyewa rak produk antara Brand Barenbliss dengan toko retail kosmetik di Kota Pontianak. Penelitian ini juga bertujuan untuk mengetahui bentuk dan faktor penyebab wanprestasi, akibat hukum yang timbul, serta upaya penyelesaian yang dilakukan oleh para pihak. Metode penelitian yang digunakan adalah penelitian yuridis empiris dengan sifat deskriptif. Penelitian dilakukan pada toko retail kosmetik di Kota Pontianak yang bekerja sama dengan Brand Barenbliss. Data diperoleh melalui wawancara dengan pihak Brand Barenbliss dan toko retail kosmetik dengan jumlah 4 (empat) responden. Data juga didukung oleh studi kepustakaan berupa peraturan perundang-undangan, buku, jurnal, dan literatur hukum. Data yang diperoleh kemudian dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa perjanjian sewa menyewa rak produk dibuat secara tertulis. Kerja sama berlangsung selama 6 (enam) bulan sampai dengan 1 (satu) tahun. Namun, pelaksanaan kewajiban para pihak belum sepenuhnya sesuai dengan isi perjanjian. Seluruh responden menyatakan pernah terjadi wanprestasi. Bentuk wanprestasi yang terjadi yaitu tidak tersedianya rak sesuai kesepakatan dan perubahan penempatan produk tanpa persetujuan. Faktor penyebab wanprestasi adalah kelalaian dalam memenuhi kewajiban perjanjian sebesar 50%, kurangnya komunikasi sebesar 25%, dan perubahan kondisi usaha atau operasional sebesar 25%. Akibat hukum yang timbul adalah tidak terpenuhinya hak dan kewajiban para pihak serta terganggunya pelaksanaan kerja sama. Wanprestasi juga dapat menimbulkan kerugian bagi pihak yang dirugikan. Penyelesaian wanprestasi dilakukan melalui musyawarah atau negosiasi. Seluruh responden menyatakan bahwa penyelesaian dilakukan secara nonlitigasi dan belum pernah sampai pada somasi maupun gugatan ke pengadilan. Musyawarah dipilih karena dianggap lebih efektif dan dapat menjaga hubungan kerja sama para pihak. Berdasarkan hasil penelitian, hipotesis yang diajukan terbukti, yaitu wanprestasi terjadi karena kelalaian dalam memenuhi kewajiban, kurangnya komunikasi, serta perubahan kondisi usaha atau operasional. Kata Kunci: Wanprestasi, Perjanjian Sewa Menyewa, Rak Produk, Brand Barenbliss, Toko Retail Kosmetik. This research aims to examine the implementation of the product rack rental agreement between Brand Barenbliss and cosmetic retail stores in Pontianak City. This research also aims to identify the forms and factors causing breach of contract, the legal consequences arising from such breaches, and the efforts made by the parties to resolve them. The research method used is empirical juridical research with a descriptive approach. The research was conducted at cosmetic retail stores in Pontianak City that cooperate with Brand Barenbliss. Data were obtained through interviews with representatives of Brand Barenbliss and cosmetic retail stores, involving 4 (four) respondents. The data were also supported by a literature study consisting of laws and regulations, books, journals, and legal literature. The collected data were then analyzed qualitatively. The results show that the product rack rental agreements are made in written form. The cooperation lasts between 6 (six) months and 1 (one) year. However, the parties have not fully fulfilled their obligations in accordance with the agreement. All respondents stated that breaches of contract had occurred. The forms of breach included the unavailability of racks as agreed and changes in product placement without approval. The factors causing the breaches were negligence in fulfilling contractual obligations by 50%, lack of communication by 25%, and changes in business or operational conditions by 25%. The legal consequences include the non-fulfillment of the parties' rights and obligations and disruption to the implementation of the cooperation. A breach of contract may also cause losses to the affected party. The breaches were resolved through deliberation or negotiation. All respondents stated that the disputes were resolved through non-litigation methods and had not proceeded to formal written warnings or lawsuits in court. Deliberation was chosen because it was considered more effective and could maintain the business relationship between the parties. Based on the research results, the proposed hypothesis is proven, namely that breaches of contract occur due to negligence in fulfilling contractual obligations, lack of communication, and changes in business or operational conditions. Keywords: Breach of Contract, Rental Agreement, Product Rack, Brand Barenbliss, Cosmetic Retail Stores.]]>
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