Pengaruh E-Commerce dan Pengetahuan Bisnis terhadap Usaha Baru dan Dampaknya terhadap Pendapatan Usaha

Dewi Indriani Jusuf (International Women University)
Jonathan Sarwono (International Women University)

Jurnal Penelitian dan Pengkajian Ilmiah
Vol. 3 No. 9 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2026

This study aims to examine the effects of e-commerce and business knowledge on new business establishment and their subsequent impact on business income among members of the Women’s School in West Java. A total of 100 members were selected as research respondents using a purposive sampling method. The data were analyzed using path analysis. The findings indicate that: (1) e-commerce and business knowledge simultaneously have a significant effect on new business establishment; (2) e-commerce has a significant partial effect on new business establishment; (3) business knowledge has a significant partial effect on new business establishment; (4) new business establishment has a significant effect on business income; (5) e-commerce and business knowledge simultaneously have a significant effect on business income; (6) e-commerce has a significant partial effect on business income; (7) business knowledge has a significant partial effect on business income; (8) e-commerce and business knowledge simultaneously have a significant effect on business income through new business establishment; (9) e-commerce has a significant effect on business income through new business establishment; and (10) business knowledge has a significant effect on business income through new business establishment.