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Jonathan Sarwono
International Women University
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

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Pengaruh E-Commerce dan Pengetahuan Bisnis terhadap Usaha Baru dan Dampaknya terhadap Pendapatan Usaha Dewi Indriani Jusuf; Jonathan Sarwono
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 9 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i9.2915

Abstract

This study aims to examine the effects of e-commerce and business knowledge on new business establishment and their subsequent impact on business income among members of the Women’s School in West Java. A total of 100 members were selected as research respondents using a purposive sampling method. The data were analyzed using path analysis. The findings indicate that: (1) e-commerce and business knowledge simultaneously have a significant effect on new business establishment; (2) e-commerce has a significant partial effect on new business establishment; (3) business knowledge has a significant partial effect on new business establishment; (4) new business establishment has a significant effect on business income; (5) e-commerce and business knowledge simultaneously have a significant effect on business income; (6) e-commerce has a significant partial effect on business income; (7) business knowledge has a significant partial effect on business income; (8) e-commerce and business knowledge simultaneously have a significant effect on business income through new business establishment; (9) e-commerce has a significant effect on business income through new business establishment; and (10) business knowledge has a significant effect on business income through new business establishment.
Co-Authors Dewi Indriani Jusuf