International Journal of Evaluation and Research in Education (IJERE)
Vol 15, No 5: October 2026

Cultural cognition in artificial intelligence generated content adoption among visual designers

Li Yan (Universiti Teknologi MARA (UiTM) Cawangan Sarawak)
Muhammad Fauzan Abu Bakar (Universiti Teknologi MARA (UiTM) Cawangan Sarawak)

Article Info

Publish Date
01 Oct 2026

Abstract

Artificial intelligence generated content (AIGC) is transforming visual arts by automating image design, illustration, and interface composition. Extending beyond traditional technology acceptance models (TAM), this study integrates cultural memory (CM) theory to develop a four-layer pathway model comprising CM perception, cultural cognition evaluation (cultural preservation (CP) and cultural transformation (CT)), functional assessment, and behavioral intention. Using partial least squares structural equation modeling (PLS-SEM) in SmartPLS, data from 238 visual designers were analyzed. The results show that CM significantly influences CP (β=0.564, p

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Journal Info
International Journal of Evaluation and Research in Education (IJERE)
Website

Abbrev

IJERE

Publisher

Institute of Advanced Engineering and Science

Subject

Education

Description

The International Journal of Evaluation and Research in Education (IJERE) is an interdisciplinary publication of original research and writing on education which publishes papers to international audiences of educational researchers. The IJERE aims to provide a forum for scholarly understanding of ...