<![CDATA[This study was motivated by the importance of management functions in supporting the effectiveness of production activities in agricultural-product-processing micro, small and medium enterprises (MSMEs). Ardilla Snack MSME processes corn and cassava into fried corn and cassava chips and requires management to coordinate production resources, maintain product quality, and support profitability. This study aimed to identify the production process, analyze the role of management in production, and determine the profit obtained by Ardilla Snack MSME in East Kupang District, Kupang Regency. The study used a case study method with a descriptive qualitative approach. Data were collected through non-participant observation, interviews with the owner and workers, and documentation. Data were analyzed descriptively and profit was calculated using a Full Costing-based income statement. The findings show that production consists of raw-material procurement, preparation, processing, frying, seasoning, draining, and packaging. The four management functions—planning, organizing, actuating, and controlling—have been implemented adequately in accordance with the characteristics of a micro-scale household business, although administrative record-keeping and business planning still need improvement. Monthly production generated revenue of IDR 13,500,000 and total production costs of IDR 6,624,000, resulting in net profit of IDR 6,876,000. Fried corn contributed IDR 4,648,000 and cassava chips IDR 2,228,000. The results indicate that management implementation supports production continuity and profitability and should be strengthened through better records and more systematic business planning.]]>
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