Journal of Social Commerce
Vol. 6 No. 3 (2026): Journal of Social Commerce

An Extended TAM Study on QRIS Adoption Among GMIM Youth: Testing the Mediating Roles of Attitude and Behavioral Intention and the Moderating Role of Digital Literacy

Paske V. Modaso (Akademi Bisnis dan Keuangan Primaniarta, Indonesia)
Durand Fernandito Freddy Setlight (Akademi Bisnis dan Keuangan Primaniarta, Indonesia)
Surya Danang (Akademi Bisnis dan Keuangan Primaniarta, Indonesia)



Article Info

Publish Date
02 Oct 2026

Abstract

This study investigates the continued adoption of the Quick Response Code Indonesian Standard (QRIS) among youth members of the Evangelical Christian Church in Minahasa (GMIM) by extending the Technology Acceptance Model (TAM). The research framework integrates attitude and behavioral intention as sequential mediators, alongside digital literacy as a moderator influencing the relationship between perceived usefulness and attitude. Employing a quantitative cross-sectional design, data were collected from 150 purposively selected young users aged 17–30 years and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that perceived ease of use significantly drives both perceived usefulness and user attitude, which subsequently predict behavioral intention and long-term continuance intention. Furthermore, a serial mediation pathway from ease of use through perceptions, attitudes, and intentions to continuance intention is confirmed. Crucially, digital literacy serves as a vital boundary condition: perceived usefulness strongly shapes user attitudes among individuals with high digital literacy, whereas this effect is insignificant among those with low digital literacy. Overall, the results highlight that sustained digital payment adoption operates through a structured psychological sequence contingent on users' digital competencies.

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Journal Info

Abbrev

jommerce

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in ...