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All Journal Journal of Social Commerce
Surya Danang
Akademi Bisnis dan Keuangan Primaniarta, Indonesia
Economics, Econometrics & Finance

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An Extended TAM Study on QRIS Adoption Among GMIM Youth: Testing the Mediating Roles of Attitude and Behavioral Intention and the Moderating Role of Digital Literacy Paske V. Modaso; Durand Fernandito Freddy Setlight; Surya Danang
Journal of Social Commerce Vol. 6 No. 3 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i3.319

Abstract

This study investigates the continued adoption of the Quick Response Code Indonesian Standard (QRIS) among youth members of the Evangelical Christian Church in Minahasa (GMIM) by extending the Technology Acceptance Model (TAM). The research framework integrates attitude and behavioral intention as sequential mediators, alongside digital literacy as a moderator influencing the relationship between perceived usefulness and attitude. Employing a quantitative cross-sectional design, data were collected from 150 purposively selected young users aged 17–30 years and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that perceived ease of use significantly drives both perceived usefulness and user attitude, which subsequently predict behavioral intention and long-term continuance intention. Furthermore, a serial mediation pathway from ease of use through perceptions, attitudes, and intentions to continuance intention is confirmed. Crucially, digital literacy serves as a vital boundary condition: perceived usefulness strongly shapes user attitudes among individuals with high digital literacy, whereas this effect is insignificant among those with low digital literacy. Overall, the results highlight that sustained digital payment adoption operates through a structured psychological sequence contingent on users' digital competencies.
Co-Authors Durand Fernandito Freddy Setlight Paske V. Modaso