EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 15 No 3 (2026): Eqien Journal Of Economics and Business

Social Media, Service Quality, and Trust: The Analysis on Sales Performance of International Personal Shopper Service in Indonesia

Erilia Kesumahati (Universitas Internasional Batam)
Winni Hosyanah Svaloska (Unknown)
Wisnu Yuwono (Department of Management, Faculty of Economics and Business, Universitas Internasional Batam, Indonesia)



Article Info

Publish Date
11 Sep 2026

Abstract

Digitalization makes it easier for people to get to know a wide variety of foreign products and make transactions. However, this is not enough to fulfil the needs of the community due to scarcity in the domestic market. This phenomenon is also supported by the inability of all people to access products needed abroad as the main problem in this study. This urgency encourages people who can afford to travel abroad to provide service to get the products needed and given to domestic customers. In this research, Indonesians are the main focus, both as customers and service providers. This service requires social media as a marketing and customer outreach platform. The promotion provided is inseparable from the quality of service and trust to customers delivered through social media marketing packaged in various related content. This research was conducted by examining data from 319 respondents whose responses were collected through Google Forms and data tested with the SEM-PLS model with the help of the SmartPLS application. The study proves that social media as a marketing method and the quality of service provided to customers have a significant positive relationship with the sales performance of personal shopper service providers.

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Journal Info

Abbrev

OJS

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...