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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jurnal Administrasi dan Manajemen Prosiding National Conference for Community Service Project Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Business and Entrepreneurial Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Kemitraan Masyarakat
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Purchase Intention of Batam People Against Foreign Sellers in the Marketplace Erilia Kesumahati; Jecki
Business and Entrepreneurial Review Vol. 22 No. 2 (2022): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.316 KB) | DOI: 10.25105/ber.v22i2.14544

Abstract

This research is motivated by increased product purchases from overseas sellers in Batam City. This increase in sales indicates an increase in purchase intention on overseas seller marketplace products. This study aimed to analyze the effect of trust, perceived risk, price, perceived benefit, product quality, and E-WOM on purchase intention. This study uses quantitatives methods and data collected by questionnaire technique. Respondent's study included as many as 300 people living in Batam City on the condition that they have shopped at foreign sellers in marketplace. Six hypotheses were formulated and tested using T-test analysis. The results showed that perceived risk, perceived benefit, price, and E-WOM significant positively affected purchase intention. Meanwhile, trust and product quality had no significant positive effect on purchase intention. Therefore, Batam City MSMEs must be more innovative in making products and have a broader range of marketing methods to increase MSMEs of local products rather than imported goods from abroad.
Penggunaan Internet Sehat Dan Aman Di Kalangan Pelajar Lily Purwianti; Erilia Kesumahati; Adi Wilyanto; Jeffrey Andelson; Jollin Jollin; Tan Phey Lien; Valeska Lilya Kevin; William Vanders
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6955

Abstract

Internet dapat memberikan banyak manfaat untuk mempermudah kegiatan manusia. Namun, seiring berkembangnya zaman, ditemukan beberapa pengguna yang menyalahgunakan manfaat internet sehingga diperlukan edukasi dan kesadaran bagi pengguna internet agar tidak menyalahgunakan internet. Pelaksanaan kegiatan pengabdian masyarakat ini ditujukan bagi pelajar SMKS Pemmbangunan Tanjungpinang. Kegiatan ini dilatarbelakangi karena kurangnya kesadaran dalam penggunaan internet, ingin mengetahui pengetahuan pelajar mengenai internet serta mengedukasi mengenai penggunaan internet secara bijak. Metode pelaksanaan kegiatan yang digunakan adalah penyuluhan kepada pihak yang dituju dan menggunakan teknik analisis kualitatif untuk menganalisis data yang diperoleh. Melalui pelaksanaan SEPORA (Society Empowerment Program) ini, pelajar SMKS Pembangunan Tanjungpinang diharapkan dapat menggunakan internet dengan sehat dan aman sehingga dapat mengurangi penyalahgunaan internet yang terjadi.
Perlindungan Hak Kekayaan Intelektual Lily Purwianti; Erilia Kesumahati; Calvin Owen; Shelby Esfandiany; Stevie Gracia Kurniawan; Winky Winky; Winston Winston
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6956

Abstract

SMA Kartini Batam merupakan salah satu satuan pendidikan ternama dan tertua di kota Batam yang didirikan pada tahun 1983, akan tetapi Topik “Perlindungan Hak Kekayaan Intelektual” masih belum familiar bagi siswa-siswa SMA Kartini Batam. Alasan mengapa hal tersebut bisa terjadi dikarenakan topik kekayaan intelektual tidak masuk ke dalam kurikulum sekolah. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah penyuluhan dan memberikan kuesioner kepada siswa-siswi SMA Kartini Batam dengan tujuan memberikan pemahaman mengenai kekayaan intelektual yang akan bermanfaat dalam dunia pendidikan dan juga dunia kerja karena topik ini sangatlah penting agar siswa-siswi mengatahui apa akibat jika melanggarnya. Dengan menggunakan teknik analisis kualitatif untuk menganalisis data yang diperoleh, hasil dari penelitian yang dilakukan setelah melakukan kegiatan ini adalah siswa-siswi SMA Kartini Batam rata-rata telah memahami materi Hak Kekayaan Intelektual. Dengan pelaksanaan SEPORA (Society Empowerment Program) ini, siswa-siswi SMA Kartini Batam diharapkan dapat menggunakan materi kekayaan intelektual ini dengan baik.
The Effect of Social Media Marketing, Influencer Marketing, and Consumer Engagement on Purchase Intention in Local Cosmetic Products shandy lim; Erilia Kesumahati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.942

Abstract

This study aims to analyze the impact of social media marketing, influencer marketing, and consumer engagement on purchase intention in local cosmetic products. This study used quantitative methods and data collected by questionnaire technique. The respondent's study included as many as 226 people living in Batam City on the condition that they purchased local cosmetic products. Four hypotheses were formulated and tested using t-test analysis. The results showed that influencer marketing and consumer engagement significantly positively affected purchase intention. Meanwhile, the impact of social media marketing on purchase intentions was insignificant.
Factors Influencing Customer Loyalty Mediated by Customer Satisfaction on Imported Skincare in Batam City Laurentcia Longli; Erilia Kesumahati
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.738

Abstract

Currently, world beauty Is growing in Indonesia, especially in self-care. Women and men are also starting to take care of themselves by using skincare. Skincare is very important to use for beauty and self-care. Skincare now can be used in all various circles of people. There are so many skincare brands from local and imports circulating in Indonesia, especially in Batam. However, many people prefer to use imported skincare products from South Korea. This study was conducted to know the effect of product quality, trust, brand image, promotion, and price on customer loyalty to import skincare products mediated by customer satisfaction in Batam City. The sample of this research is users of Korean skincare in Batam City with a total of 409 respondents through questionnaires distribution. The data were processed by using SmartPLS 3.2.9 software. The results of this research is that there is a significant positive effect of product quality, brand image, promotion, and price on customer loyalty. Meanwhile, trust does not have a significant positive impact on customer satisfaction and trust does not have a significant positive impact on customer loyalty mediated by customer satisfaction.
Factors Influencing Purchase Intention of South Korean Cosmetics and Skincare Ekklesia Ekklesia; Erilia Kesumahati
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2635

Abstract

This study intends to analyze factors that can influence South Korean cosmetics and skincare purchase intention. This research uses a quantitative research design. A total of 301 samples were collected using the purposive sampling method. The data is processed using IBM SPSS Statistics version 26.0 software and Smart PLS version 3.0. The results obtained from this study are that E-WOM, brand awareness, and brand image have a significant positive effect on purchase intention. Brand ambassador and sender's expertise have no significant effect on purchase intention. E-WOM and brand awareness have a significant positive effect on brand image. E-WOM and brand awareness mediated by brand image has a significant positive effect on purchase intention.
Analisis External Enviromental Manajemen Strategik Bisnis Pada Industri Pizza Hut Erilia Kesumahati; Elvy Tan; Warna Gamelia; Warni Gamelia; Selina Selina
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan eksternal dan mengindentifikasi persaingan terhadap salah satu bisnis cepat saji yaitu Pizza Hut. Dalam mengevaluasi lingkungan eksternal Pizza Hut dengan menggunakan analisis PESTEL yang mengkaji berbagai faktor seperti politik, hukum, ekonomi, lingkungan, sosial dan teknologi. Dalam mengindentifikasi persaingan dalam bisnis Pizza hut, five forces competition model dijadikan sebagai metode dalam menganalisis dan menilai kekuatan kompetitif Pizza hut dalam industri cepat saji. Analisis lingkungan persaing Pizza Hut dilakukan dengan tujuan menentukan strategi terbaik untuk bersaing secara efektif di industri cepat saji. Pada penelitian ini, peneliti menggunakan penelitian kualitatif dengan memanfaatkan data yang tertulis yang telah di olah pihak lain. Kata Kunci: Bisnis, Persaingan, Lingkungan
Analisis Efektivitas Manajemen Strategik Pada Bisnis Kopi Kenangan Erilia Kesumahati; Jesson Lim; Ricky Ricky; Riki Andiko; Shelby Esfandiany; Winston Winston
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4660

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas manajemen strategic pada bisnis kopi kenangan. Kopi kenangan merupakan perusahaan yang bergerak di bidang F&B yang memiliki berbagai jenis kopi sebagai produknya. Metode penelitian dalam penelitian ini menggunakan metode penelitian kualitatif yakni dengan melakukan studi kasus. Hasil studi menunjukkan bahwa strategi yang digunakan oleh pihak Kopi Kenangan terbilang efektif dalam melaksanakan kegiatannya. Kata Kunci: Manajemen Strategik, Bisnis, Kopi Kenangan, Cafe
Analisa Strategi Tingkat Bisnis Pada Umkm Janji Jiwa Erilia Kesumahati; Lilis Lilis; Novia Clarissa; Herliani Herliani; Jhon Wilson; Dikson Dikson
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4483

Abstract

Tujuan dari penelitian ini menganalisa faktor-faktor penerapan business strategy pada sebuah UMKM yaitu Janji Jiwa. Janji Jiwa ini sendiri merupakan suatu UMKM dibidang f&b yang sudah sangat terkenal di Indonesia, mereka terkenal dengan aneka kopinya yang ramah dikantong dan juga enak untuk dinikmati para pembeli. Penelitian ini sendiri diteliti dengan cara wawancara, studi kasus dan juga perbandingan dengan produk lainnya. Dapat dikatakan bahwa untuk Bisnis UMKM Janji Jiwa ini sangatlah sukses dalam penerapan segala bisnis strateginya, dimana dapat kita lihat banyak sekali outlet yang buka diseluruh Indonesia dan merupakan UMKM yang sedang tren dimasa kini. Kata Kunci: Business Strategy, Janji Jiwa, F&B, Tren
THE INFLUENCE OF ADVERTISING, CELEBRITY ENDORSEMENT, BRAND AWARENESS, AND BRAND IMAGE ON PURCHASE INTENTION OF LOCAL SKINCARE PRODUCTS Erilia Kesumahati; Febrianti Febrianti
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether there is a significant effect of celebrity endorsement, advertising, brand image and brand awareness on purchase intention on local skincare in Batam City. This study used 200 respondents using a purposive sampling method, namely only respondents who had bought local skincare in Batam City who were respondents in this study. This study uses the SPSS version 26.0 program for analysis of respondent demographic data and then continues with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, the data shows that celebrity endorsement, advertising, brand image and brand awareness have a significant positive effect on purchase intention. Based on the results of this study, in increasing purchase intention of local skincare, it is recommended that local skincare business actors be able to increase customer purchase interest first through the creation of good advertising, celebrity endorsement, brand awareness, and brand image.
Co-Authors Adi Wilyanto Agustina Agustina Alex Alex Alvina Alvina Anderson Anderson Andrew Chua Angel Su Angelina Julia Renaldi Calvin Owen Caroline Marninda Catherine Catherine Cindy Amelia David Ezra Putra Desmond Lim Dewi Ratnasari Dikson Dikson Eileen Kuo Ekklesia Ekklesia Elvy Tan Febrianti Febrianti Fernado Fernado Harvick Oslye Herliani Herliani Jecki Jeffrey Andelson Jeffrey Jeffrey Jesslyn Jesslyn Jesson Lim Jhon Wilson Jollin Jollin Jonathan Jonathan Joycelin Joycelin Khafidh Al Karan Caniago Laurentcia Longli Lilis Lilis Lily Purwianti Moron, Maria Selvi Muhammad Raka Arya Bintang Nelson, Alden Novia Clarissa Owen Siandy Kwok Rahmi Ayunda Raymond Raymond Ricky Ricky Riki Andiko Rinaldo Rinaldo Rivaldo Rivaldo Selina Selina Selly Novianti shandy lim Shelby Esfandiany Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy Warna Gamelia Warni Gamelia William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Winston Winston Wisnu Yuwono Yogi Marbun Zaspin Zaspin