<![CDATA[This study aims to analyze the acceptance of Google Gemini among university students by comparing two popular technology acceptance models, Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). Both models were employed to assess the factors influencing the intention and behavior of technology usage, particularly in an academic context. Using data collected through questionnaires containing statements derived from both models, this study identifies the impact of factors such as Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and Facilitating Conditions (FC) on the acceptance of Google Gemini. The results indicate that while TAM provides basic insights into how ease of use and usefulness influence usage intention, UTAUT proves to be more effective in explaining the acceptance of Google Gemini, especially when considering external factors such as social support and facilitating conditions. These findings suggest that UTAUT is a more suitable model for researching the acceptance of complex technologies like Google Gemini, which involve social interactions and the need for technical support. This study contributes valuable insights to the development of more adaptable technology acceptance models for the higher education context.]]>
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