This study aims to analyze the influence of Financial Technology, socioeconomic status, and lifestyle on the financial behavior of Generation Z in Bekasi City and Bekasi Regency. This research employed a quantitative approach with a causal associative research design involving 100 Generation Z respondents selected through accidental sampling. Data were collected using a Likert-scale questionnaire during the 2026 research period and analyzed using multiple linear regression with SPSS version 26. The findings indicate that Financial Technology and socioeconomic status have a positive and significant influence on financial behavior, while lifestyle does not have a significant influence. Simultaneously, the three independent variables significantly affect financial behavior, with the model explaining 53.6% of the variance in financial behavior. These findings highlight the importance of utilizing financial technology and improving socioeconomic conditions to enhance the financial behavior of Generation Z. Keywords: Financial Technology, Socioeconomic Status, Lifestyle, Financial Behavior, Generation Z.
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