<![CDATA[This study examines the effect of tourism destination management on tourist satisfaction at Lake Kerinci, Kerinci Regency, Jambi Province. The study was conducted in response to several management issues, including inadequate maintenance of tourism facilities, environmental cleanliness, accessibility constraints, and fluctuations in tourist visits. Previous studies on Lake Kerinci have generally focused on destination potential, tourist perceptions, and development strategies, while empirical evidence concerning the direct relationship between destination management and tourist satisfaction remains limited. This study employed a quantitative approach with an associative and explanatory design. Data were collected from 100 tourists who had visited Lake Kerinci using a questionnaire. The data were analyzed through descriptive statistics, instrument testing, classical assumption testing, simple linear regression, t-test, and coefficient of determination using SPSS. The findings indicate that destination management has a positive and significant effect on tourist statisfaction, with a t-value of 7.061 and a significance value of 0.000. the coefficient of determination shows that destination management explains 33.7% of the variation in tourist satisfaction. These findings imply that improvements in facilities, accessibility, and tourism attractions should become an important priority in the management of Lake Kerinci. ]]>
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