<![CDATA[This community service program aimed to strengthen the marketing capacity of a micro-enterprise producing swamp spinach (bayam sawah) chips, a traditional snack whose promotion had relied on instant messaging applications and occasional offline exhibitions. The program employed a Contextual Action Research approach, beginning with a reconnaissance phase of field observation and in-depth interviews, followed by a planning and action-with-reflection cycle. Four interventions were implemented: improvement of product visuals through a smartphone-based photography session, development of an official business website functioning as a product information hub and online ordering facility, optimisation of the business Instagram account together with a targeted Instagram Ads campaign, and knowledge transfer so that the artisans could manage the digital assets independently. Within the scope and duration of the program, evaluation relied on qualitative and process indicators rather than quantitative impact measurement. The results show an observable shift in the artisans' marketing practices and digital capacity, from a reliance on instant messaging and offline exhibitions toward a more structured digital marketing presence, and the emergence of a cross-generational division of digital roles within the group. Changes in sales volume, turnover, and audience engagement were not measured and therefore cannot be claimed. The program provides an initial foundation for improving the economic position of local artisans and for preserving local culinary heritage in the digital era, and offers an assistance model that has the potential to be adapted for other traditional food MSMEs.]]>
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