<![CDATA[This study aims to analyze the promotional development strategy of Telaga Madirda tourist attraction in Karanganyar Regency and identify the obstacles that influence the promotional strategy. The method used is a descriptive qualitative approach through in-depth interviews with BUMDes managers and tourists, direct observation, and secondary data from documentation and social media analysis. The analysis was carried out using the 4P framework (product, price, place, promotion), 4A (attraction, accessibility, amenities, ancillary), SWOT (Strengths, Weaknesses, Opportunities, Threats), and the TWOS matrix. The results of the study indicate that the current promotion of Telaga Madirda has been quite effective through the use of social media as well as conventional and local promotions. However, there are a number of major obstacles, namely competition between tourism, changes in tourism trends, suboptimal social media management, and business competition pressures. In the future, a more structured promotional strategy is needed by maximizing the use of digital media, improving the quality of facilities and accessibility, and building strong synergy between managers, local governments, and local communities. These steps are expected to optimize the potential of Telaga Madirda in a sustainable manner, thereby providing real benefits for the development of tourism in Karanganyar Regency as a whole.]]>
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