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TELPAR
Published by Politeknik Pajajaran ICB Bandung
ISSN : -     EISSN : 29881455     DOI : https://doi.org/10.59820/telpar.v4i1.409
Core Subject : Health, Science, Education,
Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Health Professions Languange, Linguistic, Communication & Media
Hotel Service And Management, Hotel Operations, Food and Beverage Product, Food and Beverage Service, Hotel Accommodation, Business Management & Operation, Tourism Destinations and Infrastructure, Sustainable Tourism Ecotourism Border Tourism, Travel Patterns, Tourism Marketing, Tourists Behavior, Tourism Industry and Investment, Tourism Business Technology and Information Tourism Investment, Human Resources And Institutions, Including Tourism Planning and Policy, Tourism Workforce, and current issues that related to the Hote and Tourism Study
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 35 Documents
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PERANAN WARGA STANPLAT GIRANG DALAM MENYAMBUT WISATAWAN DI DESA INDRAGIRI KABUPATEN BANDUNG Syahlevie, Nor; Pringgabayu, Dematria; Bambang Nurcahya, Said
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.19

Abstract

The people of dusun Stanpat Girang Indragiri Village, Rancabali District, Bandung Regency are a community of tea plantation workers under PTPN VIII with the main activity of cultivating tea plants in the Rancabali sub-district. The development of immigrant communities with natives from around southern Bandung creates cultural diversity that affects the art of building and architectural styles of buildings. The beautiful nature in this plantation area is very attractive for immigrants to enjoy nature, and stop for a while to enjoy a meal in the cool air. This interaction and integration has led to a change in service according to the demands of migrants to become a warung that provides food with vegetables and traditional side dishes such as fish, chicken, birds and transforms into providing shelter, lodging and hotels. The potential natural tourist attraction of the Ciwidey and Rancabali areas is attractive because it is supported by supporting infrastructure and facilities such as gas stations, hotels, restaurants, and places of worship and the construction of the Seroja toll road that connects Soreang to the city of Bandung makes tourists come faster. Cultural attractions are also often held in tourism areas such as there Pateggan, Kawah Putih, Ciwalini Hot Springs, Rancaupas, and other new tours. Dusun Stanplat takes a market approach by presenting traditional concepts of cultural attractions and natural landscapes that are beautified by natural ornament buildings so that they are liked by the motorcycle community, car community and other communities to live and enjoy the beauty and cultural friendliness and make interactions between tourists and residents more fluid, cooking programs and stay in a traditional house with the locals and away from the hustle and bustle of the big city.
STRATEGI PEMASARAN PUFF PASTRY DENGAN DEKORASI KEKINIAN DALAM MENINGKATKAN OMSET NC RESTO Wiwin Kurniasih, Imas; Bambang Nurcahya, Said
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.22

Abstract

Vocational education is education aimed at honing students towards practicum, this higher education makes the mastery of certain applied skills aimed at making students master the applied practice in the field, providing certain skills that are carried out for students to become members of the community who are capable as professionals in implementing and disseminating technology to improve the economy of life. Polytechnics are educational technology institutions and operate at the higher education level and use majors or diploma programs that focus on training. Pajajaran Polytechnic ICB Bandung, a form of private university located in Bandung, West Java, has study programs in Hospitality, Finance and Banking, Accounting, Computer Engineering, and Digital Business Office Administration. Pajajaran Polytechnic ICB Bandung is the oldest polytechnic in Bandung which has been established for more than 25 years and has graduated thousands of reliable human resources. The Hospitality Diploma Program at Pajajaran Polytechnic is one of the Study Programs that provides pastry & bakery courses. This study uses descriptive methods that discuss digital marketing strategies using social media, marketplaces and designing contemporary packaging, as well as cake decorations that have Sundanese characteristics. In product presentation and cake box design that presents Sundanese characteristics, it is hoped that it will attract new customers, especially millennials
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI SALAH SATU HOTEL DI BANDUNG Fauzany, Riffka; Hatimatunnisani, Hani; Nurfadilah, Haifa; Hadi, Samsul
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.70

Abstract

There are several factors that can affect employee work productivity, including compensation and work environment. This study aims to determine the effect of compensation and work environment on employee work productivity at a Hotel in Bandung. This study used a quantitative method with a sample of 61 employees. The results showed that compensation and work environment had a positive and significant effect on work productivity by 82.5% while the remaining 17,5% was explained by other factors. The existence of good compensation and a supportive work environment can increase employee productivity at work.
DAMPAK SEMINAR ENTREPENEUR REMAJA TERHADAP PEMBANGUNAN UMKM DI DESA CISARUA Fauzia, Amelia; Hikmah Jasun, Nur; Fadilah, Nova; Sabrina, Ina
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.72

Abstract

Cisarua Village has a lot of potential for Micro, Small and Medium Enterprises (MSMEs) originating from agriculture and plantations. This study aims to analyze and identify the problems faced and develop strategies for the development of Micro, Small and Medium Enterprises (MSMEs) in Cisarua Village, Cikole District, as one of the leading sectors in helping to improve the economy of the people of Cisarua Village, Cikole District, Pandeglang. This research method uses qualitative methods through the process of observation, interviews, and documentation presented in the form of data, then analysis uses a SWOT matrix analysis to find out strengths, weaknesses, opportunities and threats. Cisarua Village, implementation time 40 days. The results of this study indicate that there are problems in every Micro, Small and Medium Enterprises (MSMEs) actor in Cisarua Village such as: lack of awareness from youth to continue existing businesses, as well as open new business opportunities, capital, marketing, human resources, facilities and infrastructure, introduction to technology, social and economics, so that the development of MSMEs in Cisarua Village, Cikole District, has not been carried out properly. While the right strategy is carried out in the development of MSMEs in Cisarua Village, Cikole District, this is a strategy that utilizes existing strengths to increase their competitive advantage.
STRATEGI BRANDING (MEREK) SEBAGAI UPAYA PENGEMBANGAN PRODUK KREATIF USAHA MIKRO KECIL MENENGAH (UMKM) CEMILAN KAMPOENG BAJA DI RW 11 KELURAHAN CISARUA KECAMATAN CIKOLE KOTA SUKABUMI JAWA BARAT Adhistiany Sopyan, Dhea; Nurul Afiya, Rosita; Sri Hanifah, Sani; Ayu Sagita, Siti; Zulfani, Syifa
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.73

Abstract

In a Student Work Lecture (KKM) activity there is the Tri Dharma of Higher Education in which there are three aspects, namely education, research and service which in these three aspects where the third point is community service has been carried out by students. Our group carries out KKM activities and conducts research on branding strategies as an effort to develop creative products for micro, small and medium enterprises (MSMEs) of Kampoeng Baja snacks in RW 11, Cisarua Village, Cikole District, Sukabumi City, West Java Province. The purpose of this study aims to analyze the influence factors of how important branding is to a product, this becomes a reference for how much the product can be accepted in society so that it produces a symbiosis of mutualism or things that are mutually beneficial both for consumers and than product creators or often called a company. . The research method used in the current research is qualitative, technically using observation techniques in general and thoroughly, meaning starting from interviews, persuasive interactions and outreach about the importance of branding in a product where you can say this branding is the spearhead of a product that is produced. company. The results of this study state that periodic application can affect marketability as a form of product acceptance in the hands of the public.
PROSEDUR PELAYANAN BANQUET WAITER DALAM MENANGANI TAMU EVENT DI HOTEL ASTON PASTEUR BANDUNG Fauzzia, Willma; Pradana, Randy
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.86

Abstract

Hotel is one of the accommodation facilities that provides various facilities to meet the needs of hotel guests, as well as tourists, ranging from places to stay to food and beverage needs which are managed with the aim of making a profit. Hotels of course need parts or departments that can support their operational activities. Food and Beverage Service is one part of the Food and Beverage Department at the hotel which is responsible for serving and fulfilling food and beverage needs, both in providing and serving it to guests. In this study, researchers used qualitative methods through a descriptive approach by collecting data through observation, interview and documentation techniques. Based on the research results obtained and the discussion that has been described, it can be concluded that Banquet Waiter has a vital role in the continuity of operations at the Aston Pasteur Hotel by handling the organization of an event to be held, starting from the preparation, during operation, to closing stages. The purpose of this research is to find out how the Standard Operating Procedures are in serving event guests as a Banquet Waiter at Aston Pasteur Hotel.
PERANAN KEARIFAN LOKAL DALAM MENINGKATKAN WISATAWAN DI FLOATING MARKET KECAMATAN LEMBANG Juwita, Tita; Bambang Nurcahya, Said
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.119

Abstract

Lembang District is a sub-district in the West Bandung Regency area with abundant natural resources, local wisdom, and a unique attraction with a lifestyle in a mountainous environment. The Lembang area is an area rich in growth and growth. When tourism became one of the main industries for earning income, Lembang officially turned into a tourist attraction and remains so to this day. One of the tourist attractions that is very developed in the Lembang District area is the floating market. This research studies the impact of tourism activities, especially regarding community-based tourism and sustainable tourism at floating market tourist attractions. Throughout the study qualitative methods were chosen to find out the answers to the research questions. The author uses semi-structured, in-depth interviews and observations as practical methods to obtain opinions from local residents. The results found that several activities have been developed from existing resources and lifestyles, which may be in accordance with some concepts of community-based tourism and sustainable tourism, and which can be improved and developed to support environmentally friendly tourist attractions, thereby generating more income for local communities.
PENGEMBANGAN KAWASAN WISATA BEKAS GALIAN SEBAGAI UPAYA PENGEMBANGAN EKONOMI DAN KONSERVASI: Tempat wisata galian Subang Kharisma, Lutfiandina; Juwita, Tita
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.120

Abstract

The former mining quarry sites in the Subang Regency's Cipendeuy district are frequently visited by tourists to be developed as tourist destinations, even though the area is predominantly industrial. These former mining quarry sites hold significant economic value and ecological quality, provided they are well managed by the Subang Regency government. This aligns with the flagship program named 'Jawara Wisata' (Tourism Champion), which supports tourism development in Subang Regency. The facilities within the tourist area need to be developed concerning the management of the area's facilities. It is also hoped that these former quarry sites can become a source of livelihood for the local community. This research aims to determine the economic value of the area as a tourist destination. Revitalization efforts are necessary for these former quarry sites. Therefore, data collection methods involve conducting surveys. This survey technique includes sampling and direct interviews with respondents to identify the potential and socio-economic conditions related to resource utilization
IMPLEMENTASI KRITERIA COMMUNITY-BASED TOURISM ASEAN: STUDI KASUS PADA DESA WISATA ALAMENDAH Nirwani, Ayulia; Azizah, Nur; Fauzany, Riffka; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.147

Abstract

The concept of Community Based Tourism (CBT) is one implementation of sustainable tourism that accommodates various factors involved in it. CBT is directed towards developing the economic, environmental, and social sectors, guided by government policies. In its development, CBT adheres to standardized practices. These standards are underpinned by The ASEAN Community-based Tourism, which divides them into eight criteria and one additional, including community ownership and management, contribution to social well-being, conserving and improving the environment, encouraging interaction between the local community and guests, provision of quality tourism services and guides, quality of food and beverages, quality of accommodations, the performance of friendly tour operators, and the utilization of technology. This research analyzes the implementation of these standards in the Alamendah tourist village. Based on the research findings, it is evident that the Alamendah tourist village has implemented the ASEAN Community-based Tourism criteria appropriately. Keywords: Community-based tourism, ASEAN CBT, Rural Tourism
PENERAPAN BAURAN PEMASARAN SEBAGAI STRATEGI PEMASARAN DARI DUSTY ART WEDDING DECORATOR Wiyanto, Wiyanto
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v2i2.251

Abstract

The wedding industry, especially in the field of wedding decoration, is currently continuing to develop. This makes the competition between decoration vendors very tight. In order to survive, companies need to create the right marketing strategy. This study aims to determine the implementation of the right marketing strategy by a company that has survived for a long time in this industry. The research method uses qualitative descriptive analysis through interviews, direct observation, and documentation. Dusty Art Wedding Decoration is an international wedding decoration provider company that has been operating for more than 10 years in the city of Bandung. The marketing strategy is carried out effectively and efficiently by implementing a 4 P marketing mix. The products provided can be adjusted to the client's wishes, the prices offered are cheaper, distribution channels are carried out effectively, and promotions are both conventional and digital. Dusty Art still has the opportunity to increase its revenue by further optimizing digital marketing.

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