<![CDATA[City branding can function as public policy communication when a shared urban identity is translated into planning and physical development. This study examines how Pontianak’s “Equator City” identity is interpreted and translated into tourism infrastructure across local government institutions. Using a qualitative case study, data were drawn from semi-structured interviews with three institutionally positioned informants from BAPERIDA, PUPR, and Disporapar, supported by local planning documents. The findings reveal an institutional interpretation gap: although the three agencies broadly share the symbolic meaning of Equator City, they attach different operational meanings to it according to their institutional mandates. Infrastructure may therefore substantively support the city’s identity without being intentionally designed to communicate it. The study also distinguishes procedural coordination from substantive coordination, showing that routine inter-agency collaboration does not necessarily produce a shared interpretation of city identity. These findings highlight intra-governmental interpretation as an important link between city branding, public policy communication, and infrastructure development.]]>
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