Ardhi: Jurnal Pengabdian dalam Negri
Vol. 4 No. 3 (2026): Juni: ARDHI : Jurnal Pengabdian Dalam Negri

Peningkatan Aksesibilitas UMKM Desa Wonosari Melalui Pemetaan Lokasi Usaha Berbasis Google Maps

Fahrid Ardi Waluyo (Universitas Aisyah Pringsewu)
Arya Hadi kusuma (Universitas Aisyah Pringsewu)
Laila Rahmadona (Universitas Aisyah Pringsewu)
Afifa Nur Auliya (Universitas Aisyah Pringsewu)
Tyas Nabila Patra (Universitas Aisyah Pringsewu)
Nur Retno Eliyana (Universitas Aisyah Pringsewu)
Tri Ambarwati (Universitas Aisyah Pringsewu)
Dita Septasari (Universitas Aisyah Pringsewu)



Article Info

Publish Date
30 Jun 2026

Abstract

Many Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face challenges regarding conventional marketing and limited location accessibility due to a lack of digital registration on online maps. This community service initiative aims to enhance the accessibility and visibility of MSMEs in Wonosari Village through a Google Maps-based business location mapping program. The methodology employed combines participatory and educational approaches, involving outreach, intensive door-to-door training, assistance with registering location coordinates, and periodic monitoring. Collected business data—including business names, categories, full addresses, contact details, and product photos—was submitted for direct verification by Google. Program evaluations revealed a 40% average increase in the partners' digital marketing knowledge, based on pre-test and post-test results. MSME locations were successfully mapped with precision on Google Maps, significantly making it easier for consumers from outside the area to locate the physical business premises. Discussions highlighted that integrating digital visibility via Google Maps complements user-friendly physical accessibility, expands market reach, boosts sales potential, and shifts the rural business owners' mindset regarding the ease of adopting digital technology. The program has proven effective in accelerating digital transformation and sustainably supporting rural economic self-reliance.

Copyrights © 2026






Journal Info

Abbrev

ARDHI

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering

Description

education, engineering, agriculture, social humanities, computers and health published by the Association of Indonesian Religious and Philosophical ...