<![CDATA[This study aims to analyze the role of motivation in entrepreneurial management and its relationship with self-concept in encouraging productive and innovative entrepreneurial behavior. The method used is concept analysis by reviewing theoretical and empirical literature related to motivation, human needs theory, strategies for motivating organizational members, and the relationship between self-concept and motivation in the context of entrepreneurship. The results showed that motivation plays an important role as the main driver in increasing work productivity, creating innovation, and building the mental resilienceof entrepreneurs in facing the challenges of a dynamic and uncertain business world. The needs theories of Maslow, McClelland, and ERG emphasize that gradual fulfillment of needs can encourage entrepreneurial spirit. Effective motivation strategies, such as the application of intrinsic and extrinsic motivation, incentive systems, positive work culture, and inspirational leadership can improve the performance and loyalty of organizational members. In addition, a positive self-concept strengthens entrepreneurs' confidence and courage to take risks and face failure, which has a direct impact on business success and sustainability. Therefore, motivation and self-concept are important elements that must be managed effectively in entrepreneurship management to create resilient, innovative and highly competitive entrepreneurs.]]>
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